Mitosis

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Senior Marketing Manager

  • Customer & Community
  • Full-time
  • Remote friendly

Posted on June 14, 2024

About Mitosis: Ecosystem-Owned Liquidity L1 blockchain that redefines the DeFi LP experience

Mitosis is an Ecosystem-Owned Liquidity (EOL) Layer 1 blockchain designed to capture TVL and users for new modular blockchains through a unique governance process. By pooling diverse assets into EOL Vaults, we generate omni-sourced yields and empower miAsset holders with optimized returns. Our community-driven governance ensures fair resource allocation, making DeFi more accessible and efficient.

Mitosis Links: link3.to/mitosisorg

Global Recognition and Support 

Our vision and potential have attracted significant attention from global venture capitalists. As of April 2024, the Mitosis team has secured over $7 million in seed funding from top-tier VC firms and angel investors from regions including Singapore, Hong Kong, and the USA.

A World-Class Team with Diverse Expertise

Our founder/CEO, Jake, is a seasoned crypto builder and serial entrepreneur. We’re a close-knit team that’s been working together for two years, and we bring expertise and experience in sectors including crypto/blockchain, front/back-end and contract engineering, mathematics, statistics, and financial services.

Impressive Milestones Post-Launch

Since our launch in mid-March, Mitosis has achieved solid milestones that demonstrate our growing influence and the trust the community places in us:

  • Rapid Community Growth: Our LRT Program's marketing initiative attracted over 200,000 beta test participants in 10 days. Additionally, the Mitosis Expedition program accumulated over $100 million in total value locked.

  • Viral Social Engagement: We’ve surpassed 130K Twitter followers in two months. The growth was 100% organic, without reliance on capital-intensive marketing endeavors.

Mitosis community report

  • Twitter viral growth: We have not paid marketing fees to KOLs and do not plan to do so in the future. We aim to build a solid fan base through collaborations with various projects.

  • Discord: Weekly retention is 23%, with over 400+ new daily users.

  • Community NFT: Distributed for free to community members based on various on/off-chain activities. It has gone viral with a total transaction amount of over $1 million and more than 5,000 holders.

The Role: We seek a Senior Marketing Manager to lead our global marketing strategy and elevate our brand.

Key Responsibilities:

  1. Strategy & Leadership:

    • Develop and execute comprehensive marketing strategies aligned with our project roadmap

    • Build and lead an efficient marketing team

  2. Community & Social Media:

    • Drive community growth and engagement on key platforms (Twitter, Discord)

    • Oversee educational content strategy on our technology, tokenomics, and ecosystem benefits

  3. Ecosystem Positioning & Partnerships:

    • Craft our unique value proposition within the DeFi and L1 blockchain landscape

    • Identify and manage strategic partnerships

  4. Growth Tactics:

    • Implement innovative marketing tactics to drive protocol adoption and TVL growth

    • Optimize data-driven user acquisition and retention strategies

Requirements:

  • 2+ years of marketing experience in crypto/blockchain projects (DeFi or L1 ecosystem preferred)

  • Deep understanding of blockchain technology, DeFi mechanics, and crypto market dynamics

  • Proven track record of driving community growth and engagement in decentralized projects

  • Experience with token launches, liquidity mining campaigns, and ecosystem growth strategies

  • Excellent communication skills, able to explain complex technical concepts to diverse audiences

Desired Qualifications:

  • Experience with DAO structures and community-driven governance models

  • Familiarity with multiple L1/L2 ecosystems and cross-chain DeFi applications

Hiring Process

For applicants with less than 5 years of experience, a probationary period of 3 months is applied and there is no difference in salary during the probationary period.

  1. Document screening

    • Required documents: Resume (pdf or URL)

  2. Working-level team interview

    • Tea time or interview with the person in charge of each working-level position.

  3. Culture Interview

    • We conduct interviews to match each other's fit, such as company direction and culture, along with Q&A based on resumes and introductions.

  4. Final acceptance

    • If you are finally accepted, we will coordinate with the people team.